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Quick Links Scholarship Application
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PLANNING FOR PROFIT II
AN ADVANCED, 9 WEEK, ONLINE WHOLE FARM PLANNING COURSE Take your financial & marketing plans to the next level of profitability!
January 17 – March 13, 2012 Live Course Webinars Tuesdays 6:30 – 8:00pm Pacific / 7:30-9:00pm Mountain
$80 Rural Roots members ∙ $100 non-members full and partial scholarships available
Course limited to 35 participants, so register today!
Scroll down for complete course details and registration information. Planning for Profit II is an advanced farm planning course for existing farmers/ranchers. In this course you will refine your whole farm or business plan, clarify your farm and financial goals, improve your budgeting and recordkeeping, and develop and improve your marketing strategies for an existing or new enterprise. Mastering these skills will help you take your operation to the next level of profitability!Five expert instructors will lead the weekly online webinars. Ten guest speakers join the webinars to discuss topics such as financial analysis, market evaluation, selling to chefs and retail buyers, food safety certification, interns and paid labor and state and local regulations governing the sale and transportation of agricultural products. The guests’ wide range of expertise will round out your understanding of the many issues involved in successfully managing your business and marketing your farm products. The course is comprised of nine Tuesday evening 1-1/2 hour webinars, online videos, weekly discussion forums, readings, assignments, and extensive printed and online reference materials. Course instructors will be available to provide individual assistance and feedback throughout the course. COURSE TOPICS Strategic Planning; Farm/Ranch Financial Analysis; Enterprise Assessment; Selling Into Different Markets; Market Assessment and Expansion; Successfully Selling into Retail Markets; On-farm Labor; Food Safety Assessment & Certification. COURSE PREREQUISITES Prerequisites: You must have an up and running farm/ranch operation and been producing and selling your products for at least a year. AND you must have completed at least one of the following courses: Planning for Profit Level I, Sustainable Small Farming and Ranching, Agriculture Entrepreneurship and Business Planning…OR if you haven’t completed one of these courses you must be using some form of business plan, marketing plan, or whole farm plan that you developed to guide you in your farming/ ranching operation. You must have high-speed Internet to access the course materials. Open to residents of Idaho, eastern Washington and northeast Oregon. To be successful in this course you will also need to have some computer experience and be comfortable using email and a web browser. Please review the system requirements below prior to registering. If you’re not sure you fit these requirements please email Colette DePhelps at Rural Roots.If you don’t meet the course prerequisites but still want to learn business planning techniques to grow your business, visit the Cultivating Success website for other excellent courses available in Idaho and Washington.HOW TO REGISTER First view the technology requirements below. Your computer must meet these specifications in order to access this online course. Then click here to complete the registration form, check your Rural Roots membership status, and join/renew your Rural Roots membership, if necessary. Rural Roots Members - $80 * Non-members - $100 Full and partial scholarships are available, evaluated on a case-by-case basis. Scholarships do not include Rural Roots membership. Click here to download scholarship application, or contact Colette DePhelps for more details. If you are applying for a scholarship, please email your scholarship application to Colette .(Note on fees: This course is valued at $125, and includes extensive printed resource materials valued at an additional $70. Thanks to generous support by the USDA/NIFA and Western Center for Risk Management Education, we are able to offer this course at a reduced fee.) System Technology Requirements Please view the System Technology Requirements below before registering. Your computer must meet these specifications. On a PC
On a Mac®
Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers (A USB headset is recommended).
Registration is limited to 35, so register early to reserve your spot!
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This project is based upon work supported
by USDA/NIFA under Project Number RME-MMC03982. Rural Roots Inc. and the University of Idaho provides equal opportunity in education and employment on the basis of race, color, religion, national origin, gender, age, sexual orientation, disability, or status as a Vietnam-era veteran, as required by state and federal law . 
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