What is a Rapid Market Assessment (RMA)?
Developed by Larry Lev, Linda Brewer and Garry Stephenson of Oregon State University, an RMA is an easy, effective, and thorough means for gaining quality market research about your farmers’ market.
By conducting an RMA you can learn about consumer motivations for shopping at your market, how much consumers spend and are willing to spend at your market and surrounding businesses, total volume of market traffic, and a reliable estimate of how much money is spent at the market. You can also customize your assessment to fit the information needs of the market.
If you are interested in receiving assistance or advice on how to conduct an RMA, you may contact us by e-mail.
Rapid Market Assessment Technical Reports
Tools for Conducting an RMA
Written by Larry Lev, Linda Brewer, and Garry Stephenson
Oregon State University Extension Service