Direct Marketing Resources

Pictures

2007 Farm Cooperatives Workshop

Resources generated in conjunction with our 2007 Farm Liability Workshops in Caldwell, ID

Find out about how other farmers have conducted their businesses by reading these in-depth Northwest Direct Case Studies.

Publications:

Washington Green Book

Washington State Department of Agriculture

Small Farm & Direct Marketing Program

2006, Material Type: Book (125 pages).

Regulatory information associated with direct marketing for Washington State. The handbook describes a number of direct marketing and promotional strategies, as well as food safety and licensing policies for Washington.

Oregon Agripedia

Oregon Department of Agriculture, 2007, Material Type: Book (264 pages).

Combines the information of the Oregon Agricultural Statistics Bulletin, the Oregon Farmer's Handbook, and the Oregon Agricultural Resources Directory into one handy reference for Oregon agriculture facts, laws, and resources.

How to Direct Market Your Beef

Jan Holder
Sustainable Agriculture Network through the Sustainable Agriculture Research and Education Program, 2005, Material Type: Book (98 pages).

This booklet explains how to start out, sell a product and grow a profit through direct marketing beef. It also offers case studies of entrepreneurs who have made it work.

Northwest Direct Farmer Case Studies:

12 Diverse Profiles Capturing Innovative Marketing Strategies Implemented by Successful Producers in Idaho, Washington, and Oregon

Rural Roots, University of Idaho Extension, and Washington State University, 2007, Material Type: Book (135 pages).

This series of case studies was offered on DVD as a resource for farmers and ranchers to turn to when they want to find out about the practices used on other farms and ranches.

Presentations:

Customize Your Marketing Strategy
Melissa Lines

SkyLines Farm, March 2008, Material Type: PowerPoint (23 pages).

This powerpoint was used by a presenter to cover how to customize a marketing strategy to match the strengths of a specific farm or ranch.

Marketing With a Farm Website

Melissa Lines
SkyLines Farm, March 2007, Material Type: Presentation (8 pages).

This presentation explained techniques and tips for creating a website for your farm or ranch.

Websites:

A Guide to Financial Record Keeping for Farmers and Ranchers

The Rural Coalition
USDA Risk Management Agency Civil Rights and Community Outreach Program, 2006, Material Type: Website (89 pages).

This resource was provided to workshop participants on a DVD with permission from the Rural Coalition.

Printouts:

Marketing Resources Available Through ATTRA

Compiled list from ATTRA website
ATTRA-National Sustainable Agriculture Information Service, managed by the National Center for Appropriate Technology (NCAT) through the USDA, April 2008, Material Type: Factsheet (3 pages).

This factsheet pulls information from the ATTRA web pages on marketing resources. It was used to demonstrate resources available to workshop participants.

Direct Marketing Workshop Action Planning Form

Colette DePhelps
Rural Roots, Inc., April 2008, Material Type: Other (1 pages).

This Direct Marketing Post-Workshop Action Planning Form was developed to assist participants in identifying potential next steps following the workshop. It is based on the premise that clearly idenifying next steps and writing them down facilitates post workshop action.