Direct Marketing Resources
Cooperative Farm Marketing
generated in conjunction with our 2007 Farm Liability Workshops in Caldwell,
Farmer Case Studies
Find out about how other farmers have conducted their
businesses by reading these in-depth Northwest Direct Case Studies.
Washington State Department of Agriculture
Small Farm & Direct Marketing Program
2006, Material Type: Book (125 pages).
Regulatory information associated with direct marketing
for Washington State. The handbook describes a number of direct marketing
and promotional strategies, as well as food safety and licensing policies
Department of Agriculture, 2007, Material Type: Book (264 pages).
Combines the information of the Oregon Agricultural
Statistics Bulletin, the Oregon Farmer's Handbook, and the Oregon
Agricultural Resources Directory into one handy reference for Oregon
agriculture facts, laws, and resources.
How to Direct Market Your Beef
Sustainable Agriculture Network through the Sustainable Agriculture Research
and Education Program, 2005, Material Type: Book (98 pages).
This booklet explains how to start out, sell a
product and grow a profit through direct marketing beef. It also offers case
studies of entrepreneurs who have made it work.
Northwest Direct Farmer Case Studies:
Profiles Capturing Innovative Marketing Strategies Implemented by Successful
Producers in Idaho, Washington, and Oregon
Rural Roots, University of Idaho
Extension, and Washington State University, 2007, Material Type: Book (135
This series of case studies was offered on DVD
as a resource for farmers and ranchers to turn to when they want to find out
about the practices used on other farms and ranches.
Customize Your Marketing Strategy
SkyLines Farm, March 2008,
Material Type: PowerPoint (23 pages).
This powerpoint was used by a presenter to cover
how to customize a marketing strategy to match the strengths of a specific
farm or ranch.
Marketing With a Farm Website
SkyLines Farm, March 2007, Material Type: Presentation (8 pages).
This presentation explained techniques and tips
for creating a website for your farm or ranch.
A Guide to Financial Record Keeping for Farmers and Ranchers
The Rural Coalition
USDA Risk Management Agency Civil Rights and Community Outreach Program,
2006, Material Type: Website (89 pages).
This resource was provided to workshop
participants on a DVD with permission from the Rural Coalition.
Marketing Resources Available Through ATTRA
Compiled list from ATTRA website
ATTRA-National Sustainable Agriculture Information Service, managed by the
National Center for Appropriate Technology (NCAT) through the USDA, April
2008, Material Type: Factsheet (3 pages).
This factsheet pulls information from the ATTRA
web pages on marketing resources. It was used to demonstrate resources available to workshop participants.
Direct Marketing Workshop Action Planning Form
Rural Roots, Inc., April 2008, Material Type: Other (1 pages).
This Direct Marketing Post-Workshop Action
Planning Form was developed to assist participants in identifying potential
next steps following the workshop. It is based on the premise that clearly
idenifying next steps and writing them down facilitates post workshop