Rapid Market Assessment
View photos of
Rapid Market Assessments
Last summer, Rural Roots had the opportunity and pleasure to coordinate the Rapid Market Assessment (RMA) of two Inland Northwest farmersí markets: the Capital City Public Market in Boise, Idaho and the Spokane Farmersí Market in downtown Spokane, Washington. The RMAs were designed to help the market gather information about itself and its customers. Here are a few highlights from each assessment.
Capital City Public Market
July 23, 2005
Spokane Farmersí Market
August 6, 2005
What is a Rapid Market Assessment (RMA)?
Developed by Larry Lev, Linda Brewer and Garry Stephenson of Oregon State University, an RMA is an easy, effective, and thorough means for gaining quality market research about your farmersí market.
By conducting an RMA you can learn about consumer motivations for shopping at your market, how much consumers spend and are willing to spend at your market and surrounding businesses, total volume of market traffic, and a reliable estimate of how much money is spent at the market. You can also customize your assessment to fit the information needs of the market.
If you are interested in receiving assistance or advice on how to conduct
an RMA, you may contact Colette DePhelps by phone or e-mail at
Rapid Market Assessment Technical Reports